Confused with the World Wide Web terminology?
Domain - A name that is entered into a computer then looked up in the global Domain Name System (DNS) which informs the computer of the IP address(es) assigned to that name.
Search Engine Optimization (SEO) - Search engine optimization (SEO) is a subset of, and deals with improving the number and/or quality of visitors to a web site from "natural" (aka "organic" or "algorithmic" search engine) listings. In effect, SEO is marketing by appealing to machine algorithims to increase search engine relevance and ultimately web traffic. This is analagous to foot traffic in retail advertising. The term SEO can also refer to "search engine optimizers ", an industry of who carry out optimization projects on behalf of clients.
Search engines display different kinds of listings on a search engine results page(SERP), including paid advertising in the form of pay per click paid inclusion listings, as well as unpaid organic search results and keywords specific listings, such as news stories, definitions, map locations, and images. SEO is concerned with improving the number and position of a site's listings in the organic search results. Read More
Keyword and Phrases - This is important if you are hoping to gain website visitors from the search engines, keywords and keyword phrases will make you or break you. Without knowing what keywords people will use to search for your products and/or services online, you won’t have a chance of ranking in a top position and being found in search results.
Web Design - The selection and coordination of available components to create the layout and structure of a Web page.
Web design has a significant impact on Web marketing efforts. Factors involved include:
- how visitors find the site - (search engine optimization)
- how long visitors use the site - (site stickiness)
- how likely visitors are to return - (repeat visitors)
- how often visitors buy or register - (conversion rate)
From Wikipedia, the free encyclopedia